 Innovative management concepts |
Management Guru Avinash Narula is a prolific writer on management. He has written the following books:
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CUSTOMER MATH
Learn Customer Mathematics. Once you have understood customer mathematics, you will never dare to make the customer unhappy.
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UNHAPPY CUSTOMER STOCK EXCHANGE
Learn about the invisible Unhappy Customer Stock Exchange and how trading at this exchange can be disastrous for your business.
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CUSTOMER ICEBERGS
Learn how Customer Icebergs are formed and how they cause massive damage to your business.
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IMPLEMENTING ADVERTISING STRATEGY
Learn how to create creative and cost effective marketing collaterals.
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80/20 RULE OF COMMUNICATING YOUR IDEAS EFFECTIVELY
Understand the 80/20 rule of making effective presentations and convincing writing.
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| Forthcoming Books |
Management Guru is also in the process of writing two more books on the subject of customer satisfaction and retention with the following titles: |
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CUSTOMER MATHEMATICS AND ECONOMICS
(To be released in June 2010)
Business schools do not teach students the mathematics, finance, accounting and economics related to the customer. This book on Customer satisfaction and customer retention will attempt to do so.
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TAKING THE BUZZ OUT OF CRM
(To be released in June 2010)
Management Guru writes his books in a storytelling style with extensive use of examples. Inspired by the interesting writing style of Reis and Trout, authors of Positioning and Marketing Warfare, Mr. Narula has written his books in the simplest possible language. Unlike other management books, the above books do not propose complex models and diagrams. From start to finish, the emphasis is on lucidity and clarity.
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So what are you waiting for? Just order the books. |
