Management Books on Innovative management concepts
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Management Guru Avinash Narula is a prolific management writer. He has written six Management Books based on innovative management concepts which include customer satisfaction books, advertising books, Communication books, Presentation Books and CRM books. The details of the management books is given below:
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Learn Customer Mathematics. Once you have understood customer mathematics, you will never dare to make the customer unhappy.
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Learn about the invisible Unhappy Customer Stock Exchange and how trading at this exchange can be disastrous for your business.
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Learn how Customer Icebergs are formed and how they cause massive damage to your business.
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Learn how to create creative and cost effective marketing collaterals.
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Understand the 80/20 rule of making effective presentations and convincing writing.
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Management Guru writes his books in a storytelling style with extensive use of examples. Inspired by the interesting writing style of Reis and Trout, authors of Positioning and Marketing Warfare, Mr. Narula has written his books in the simplest possible language. Unlike other management books, the above books do not propose complex models and diagrams. From start to finish, the emphasis is on lucidity and clarity.
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Management Guru is also in the process of writing another book on the subject of customer satisfaction and retention with the following titles: |
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(To be released in Dec 2011)
Business schools do not teach students the mathematics, finance, accounting and economics related to the customer. This book on Customer satisfaction and customer retention will attempt to do so.
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| So what are you waiting for? Just order the management books. |
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