Library of Indian Management Case Studies

Due to shortage of credible Indian management case studies, we are involved in developing case studies on Indian companies and multinationals that are doing business in India. Our case studies relate to a number of different industries including auto, airlines, coffee shops, Oil and petrochemicals. Our Indian management case studies are excellent teaching tools which can be used by management teachers and professors, corporate and management trainers as well as management professionals. The following case studies are available :

Case Study	Unique Features
Barista case study	In March-April 2003, the top management of Barista operating in the Coffee Cafe Industry in India was under a lot of pressure from different directions. The case deals with the some of the pulls and pressures that are being exerted on the management.
Matiz case study	Whether General Motors should relaunch the Matiz car in India.
Reliance case study	Core competence is one of the most misunderstood concepts. Even journalists at Economic Times, a leading business paper in India, have not understood the concept. Reliance is one of the best examples from which one can understand what core competence is.
Paramount Airlines case study	What lessons can we learn from Paramount Airlines which remained a pillar of strength even during the adverse conditions faced by the Indian aviation industry because of the financial meltdown and the high oil prices?
Airtel case study	This case study is based on the actual negative experience that Avinash Narula had with Airtel?s customer service organization. This experience highlights the lack of understanding of the concept of Customer Relationship Management (CRM) as well as how to use the CRM technology to make the customer?s experience a positive one.
Kellogg's case study	Our case study takes you through how and when the Kellogg’s Company came into existence, the heat it faced from the Indian players, its trials and tribulations in trying to establish its brand in the Indian cereal industry.

Our case studies relate to a number of different management topics and concepts as follows:

	Positioning case studies		Marketing case studies
	Distribution case studies		Business Strategy case studies
	Pricing case studies		Evolving Market case studies
	Sales case studies		Core competence case studies
	Re-Positioning case studies		Customer satisfaction case studies
	Diversification case studies		International Business case studies
	Strategy case studies		Advertising Strategy case studies
	Product Re-Launch case studies		Customer retention case studies

Our management case studies, strategy case studies and marketing case studies are unique and developed with the objective of generating interesting class discussions.