| Contents (Vol. 7 Issue 4) |
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Designing and printing of marketing collaterals |
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Most marketing professionals
have to get involved in the
development of marketing
collateral for their companies
in their professional careers.
Practically, every entrepreneur
has to develop brochures,
leaflets, catalogues and
advertisements for their
business. For new businesses,
development of marketing
collateral including a logo
design is probably one of the
first things that an entrepreneur
has to deal with. Here we
discuss the importance of the
understanding colours from
the perspective of designing
and printing of advertising and
promotional materials including
brochures, catalogues, leaflets,
logos and advertisements. |
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Have you
replaced your car with a helicopter? |
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It is while adopting new
discontinuous technology and
new management concepts
that we are making the mistake
of thinking that we are
replacing our car with a new
car whereas in reality we are
replacing it with a helicopter.
Just like when you have to
think in a different manner
when you are traveling by a
helicopter instead of a car,
you have to think in a different
manner when you adopt new
management concepts or a
new discontinuous technology.
Find out why it is necessary to
fly your helicopter instead of
driving it. |
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Businesses have no business to be involved in CSR |
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The discussion on corporate social
responsibility (CSR) continues
unabated. In fact, now people are
talking about establishing a CSR
Index. However, we believe that
businesses have no business to be
involved in CSR and that society does
not need any charity from business
organizations. All we need is that
businesses do what they are supposed
to do, that is, provide high quality
goods and services cost effectively
without infringing upon the rights
of others. You are invited to read our
logic based on which we are daring to
swim against the tide. |
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Front office |
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Organizations have not truly
understood the role of customer
contact employees such as
customer service representatives
and front office employees
of a hotel. These employees
can and do play a major role in
not only increasing customer
satisfaction and retention but
also in increasing the revenues
and profitability of a business.
Here we will discuss how by
challenging our old assumptions
and reviewing the position of
front office and its staff in the
organization structure of a hotel
can do wonders for increasing its
revenue and profitability. |
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Har OFFICE ki kahani |
My son finds it
better to not leave
office on
time because
if he does, his boss keeps
calling him on some pretext or the
other. An executive working with a
large reputed company told me that
last week he was so fed with work
pressure on one side and his wife?s
demand for quality time that he
chucked his mobile phone in despair.
Recently, one of my clients wanted a
800 page directory printed in 3 days
time which is physically impossible.
Another one of my clients called
me a few days back and complained
that he was not able to contact me at
11PM because I had turned off my
mobile phone at night while I was
sleeping. Here is your opportunity
to find out what is wrong. |
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Disillusionment with CRM Why? |
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Some companies using CRM
solutions have reported
tremendous gains in revenues,
customer satisfaction, and
employee productivity as well as
significant savings in customer
acquisition costs. However,
there is growing evidence of
disillusionment with CRM
and the pressure is building to
evaluate the effectiveness of the
concept. Find out what we are
doing wrong so that corrective
action can be taken to reap the
tremendous benefits of CRM. |
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Bajaj vs Bajaj |
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In the last issue, we had discussed
the new branding strategy of
Rajiv Bajaj from the point of view
of management theory. Well,
management theory suggests that
Rajiv Bajaj is on the right track. In
this issue, we will discuss some of
the implementation issues that Rajiv
Bajaj will have to grapple with to
make his new branding strategy a
success. For instance, one of the
major issue that Bajaj Auto will face
will be as to how it will implement its
strategy at the dealers end.
Find out why its one thing to
make a plan on paper and another
to implement it. Well, this is what
separates the men from the boys in
the business world. |
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Choose an intresting TITLE for your presentation |
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The title reflects the
gist of what you want to
say in your presentation.
It is the fulcrum of your
presentation. It is the catalyst
that motivates your audience to
listen to your presentation. The
title is the hook or the bait that lures
the audience to your presentation.
Discover the importance of the title
of your presentation to sell your
ideas to others. |
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Other Articles In Vol. 7 Issue 4 |
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Editorial |
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Its time for targeted gifting solutions |
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Customer Frustration Industry |
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Meet Monster Customer Iceberg- Jeremy Dorosin |
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Battered Voter Syndrome |
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