| Contents (Vol. 7 Issue 2) |
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Higher customer retention Decision making rules |
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Practically, every manager wants 11
know if there is a method or a step-by-step approach which they can adopt to achieve higher levels of customer retention.
Managers are looking for a pill which they can give to their employees so that they can be programmed to achieve higher
levels of customer satisfaction and retention. But there is no method available because customer interactions are very
complex and varied. So what is the solution? Use the decision making rules proposed in this article and you will be able to achieve higher levels
of customer satisfaction and retention? |
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Achieving
Consistent Higher Sales |
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You will agree that all of us have
diffi culty in achieving targets. Even
achieving a reasonable increase of
10% turns out to be like reaching the
moon. Practically, every month there
is a short fall, thereby causing panic
among the sales and marketing team.
So how can we achieve consistent
higher sales? Very simple. All you
need to do is understand the Theory
of Pipeline. |
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Core Competence A case study |
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In our previous issue, we
discussed the concept of Core
Competence proposed by
management guru CK Prahalad.
We, at Management Talk, believe
that the best way to understand
the meaning of management
concepts is through examples. In
this article, we explain how the
concept of Core Competence
has been applied by a small
company to start new businesses
as well as to introduce new
products and services. It may
give you some ideas as to how
you can apply the concept in
your business or the company
that you work for to develop
new businesses, products and
services. |
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Unhappy
Customer Stock Exchange |
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Working long hours but still not
being able to achieve reasonable
growth in your business or career.
Unable to take that dream vacation.
Well, the problem could be that you
are not aware of the existence of the
invisible Unhappy Customer Stock
Exchange. Read this article and get
enlightened! |
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Our obsessions |
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Businesses all over the world are
obsessed with achieving market
leadership, building scale to achieve
economies of scale and last but not
the least, consistently clocking high
growth rate. However, the obsession
of businesses with the above
objectives invariably lands them in
trouble. Find out why and how you
can avoid the pitfalls as well as run
your business successfully. |
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Four word for success. "I will do it" |
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Find out how you can achieve success
by just saying these four words. |
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Developing the copy
effectively and efficiently |
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Every business has to develop
advertising and promotional material
like advertisements, brochures
and leafl ets. Every such marketing
collateral requires the development
of the copy, that is, the text matter
that will be an integral part of
the advertising and promotional
material. Learn how you can develop
an effective copy effi ciently. |
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Meet Monster Customer Iceberg |
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| Zhao Lun Wuhan Forest, China |
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Other Articles In Vol. 7 Issue 2 |
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Editorial |
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Keeping them honest |
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Does Vijay Mallya wants
to serve the country? |
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Mallyanomics vs capitalism |
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How many times can we reposition our brand? |
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Are customers Stupid? |
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Lets bring competition in elections |
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