|
 Indian Management Case Studies |
|
When initially entering the Indian market, Kellogg’s was very confident it would do wonders in another market completely different from the mechanics of the United States. But what they did not realize was the fact that the common Indian’s breakfast eating habits are so different from other populations around the globe. With a cultural diversity like no other, the eating habits need to be considered to a great extent, whether you be a Kellogg’s or any other global brand. Our case study takes you through how and when the Kellogg’s Company came into existence, the heat from Indian players they would be facing, its market developmental process throughout the country and the very crippling of the company in India back in 1994 – 95. In order to give a value – adding contrast to the learning experience, the case study describes what the company did in subsequent years to ultimately make a mark in India.
A household name in the United States and possibly in other countries around the globe, Kellogg’s has come a long way in its existence to becoming a globally recognized and trusted breakfast brand. Its corn flakes phenomenon took the USA by storm and within no time every household was eating W.K. Kellogg’s creation every morning. With brands such as Kellogg’s®, Keebler®, Pop-Tarts®, Eggo®, Cheez-It®, Club®, Nutri-Grain®, Rice Krispies®, All-Bran®, Special K®, Mini-Wheats®, Chips Deluxe®, Sandies®, Morningstar Farms®, Famous Amos®, Carr’s® Frosted Flakes, Fudge Shoppe and Kashi ® spreading like wildfire, one would suspect that the company knew what to do, when to do and how to do no matter which country it entered into. With its ever growing presence around the world, Kellogg’s developed a strong confidence assuming its global strategy would work wonders everywhere they planted their feet.
But what they did not realize was that their enormous brand was about to come face – to – face with an adversary like no other: The Indian consumer. The common Indian’s breakfast eating habits are absolutely different from other populations around the globe. Their heavy breakfast habits consisting of aloo paranthas, idli’s etc were traditions that have been around for centuries. Habits and perceptions embedded in the minds for generations past and generations to come. With a cultural diversity like no other, the eating habits need to be considered to a great extent, whether you be a Kellogg’s or any other global brand entering a new market.
With a detailed description of the $12 billion empire’s journey, its ups and downs in India so the readers are well versed with the various ‘what has happened’ and ‘what should have been done” aspects, our case study also takes you through how and when the Kellogg’s Company came into existence, the heat from Indian players they would be facing, its market developmental process throughout the country and the very crippling of the company in India back in 1994 – 95. In order to give the learning curve more depth for the students, the case study describes what the company did in subsequent years to ultimately make a mark in India.
Price List
Pricing We sell the rights to our cases studies in three different ways:
Option 1: Grant of Perpetual Non-transferable Non-exclusive Rights to Case Studies
- Perpetual, non-transferable and non-exclusive rights on payment of one -time royalty fee as given below.
- Right to print and photocopy the case study with no restrictions for your students.
- On receipt of payment, a printable file in pdf format will be sent to you. You can photocopy the same for your students students/participants for one particular course/ training program.
Option 2: One-time One-Course Limited Rights
- Case study can be used ONLY ONCE for use in one course/training program.
- One time lump sum fee payable as mentioned below.
- On receipt of payment, a printable file in pdf format will be sent to you. You can photocopy the same for students/participants for one particular course/ training program.
- Validity of license – 6 months.
Option 3: Single copy for evaluation purposes
- Single copy of case study available for evaluation purposes. You are not allowed to photocopy or use for any other purpose.
- On receipt of payment, pdf file will be sent to you. The case study will be marked "DO NOT COPY."
|
| |
|
|
|
|
|
