Customer Mathematician-Certificate Program

Unhappy Customer Stock Broker-Certificate Program

Customer Iceberg Patrolman-Certificate Program

Poster 1: CM Pos 0001
Quick complaint resolution drops the Customer defection rate from 91% to 18%. It is essential that all complaints are dealt with efficiently.
Poster 2: CM Pos 0004
One complaining Customer represents 23 silent ones who quietly give their business to your competitors. Every single complaint should be treated as an opportunity to improve the quality of your products and services.
Poster 3: CM Pos 0007
The value of one Customer is infinite. This includes sales to him in his lifetime as well as to Customers he generates for you through word-of-mouth. So remember, your most precious asset is your Customer.
Poster 4: CM Pos 0008
If a customer has a major complaint, 91% of such Customers will not buy from the company again. If the complaint is resolved quickly, 82% of them will return. It pays to resolve complaints quickly.
Poster 5: CM Pos 00010
Research shows that one dissatisfied Customer will talk negatively about you to 12 potential ones, leading to loss in sales. It pays to keep your Customers satisfied.
Poster 6: CM Pos 00011
Every dissatisfied customer will turn away at least 12 prospective customers. With the Internet, this number could go up as high as 10,000.