Indian Management Case Studies

General Motors is considering whether or not to relaunching the Matiz car (manufactured and sold by Daewoo earlier) in India. There are certainly some advantages and disadvantages in doing so. Another alternative is to launch the car under another name.

A number of companies think of re-launching a brand either with the same positioning or with a new positioning. Does it make sense for companies to do so is the question that is addressed by this case study.

Matiz Case Study Price List

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